Brand Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most effective business asset. There is a type of misconception that registering a company, purchasing the domain names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from via your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that business produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. The particular Trademark Objection Reply Filing online registration is approved, the business will receive certification and approval staying the exclusive user among the specified trademark for the plethora of goods and services sent applications for under the application.