A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a look at doing a browse an identical or similar mark as yours will observed that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. Method to party is used on notice to look for a new and different mark. With such notice, registering your mark prevents any conflict in earth.
Social media is an imperative resource for some businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social networks account. Know the venue’s policies for facts. However, I have found that when you complain for you to some social media site of wrongdoing and claim that another is definitely your brand without permission, the social sites administrator responds with a request of proof of ownership belonging to the subject type. A trademark renewal service in India registration gives compelling evidence of brand wardrobe.
Registering your mark shows a commitment to your brand name and shows clients that commitment. The goodwill that can be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are the same or much like other parties’ trademarks or known brands with truly the only purpose of selling them (to the rightful owner) as a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a site name the actual identical or similar with your trademark.
Trademark registration can last as long as you continue while using mark in commerce. The numbers of some companies that have registered trademarks that are over hundred years old.
Trademark registration may not be for it doesn’t matter. However, there are many compelling benefits of protecting your brand because you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.